The news speaks to optimism at the glossiest demise of publishing even as innumerable designations are struggling to get by
Four months ago, Interview magazine was closed down, confided to the dumpster of pop culture memorabilia and detritus. Now Brant Publications has altered that decision and is set to embark on a contentious restoration of the title with a September issue fronted by the transgender model Hari Nef.
The turnaround, or what might more accurately be described as a relaunch, is a rare creature in an manufacture where dozens of names, from fashion to finance to sports, have shut down or are struggling to get by on diminishing marketing revenues and hoping to find buyers.
This month, Conde Nast, publisher of flagship deeds Vogue, Vanity Fair and the New Yorker, justified what it had long repudiated: that the fad booklet W, Brides and Golf Digest are up for sale, part of a strategy to cut loss that reached $120 m last year.
Executives said the company’s turn-around strategy, which outlooks a return to profitability by 2020 and a $600 m boost to receipts two years after, hinged on reducing its dependence on advertising revenues and embracing the readership in brand-new and diversified directions, including business-to-business and business-to-consumer marketing, and consulting services.
” We’ve invested in creating a data pulpit, an affairs business, and scaling our digital business ,” Conde Nast’s chief executive, Bob Sauerberg, told the Wall Street Journal .
Though recent strategic decisions, including an e-commerce venture that lost $ 100 m and abrupt changes in focus, have undercut confidence that the publisher can reform and maintain a lavish, aspirational aura, Sauerberg said the company would be able to manage existing expenses while reshaping itself.
” I’m investing in a more diversified future. I’m doing necessarily tough things. But we have a blueprint ,” he included, forewarning there could be more layoffs as cost-cutting continues. But he made no mention of any purchaser or customers for the names- W was reportedly firstly put up for sale four years ago- suggesting that the brand-new round of energetic cost-cutting and reform could be a prelude to the sale of the company itself.