Maserati Kubang 2013
Maserati Kubang 2013 — A new Maserati sport luxury SUV, the 2013 Maserati Kubang, represents the company's natural direction to enlarge its product range and to strengthen its position in the sport luxury market as well. As a high-end sports and luxury car, the new Maserati Kubang 2013 SUV is offering the kind of uplifting driving pleasure and luxury atmosphere.
Maserati unveiled this sport luxury SUV concept at the Frankfurt Auto Show, as the forerunner of the future Maserati range by entering a new segment, and continuity by maintaining the integrity of Maserati's DNA. The sport luxury SUV idea is not totally new to Maserati. Many of us will recall the earlier Kubang concept that was unveiled at the Detroit Auto Show, back in 2003 &mdash a time in which only few other brands were going in the direction of a sport luxury SUV, Maserati was already thinking to build one. Today, potential synergies with sister brand Jeep - a brand that 70 years ago successfully created a new market segment and today's leader of this very segment - are the important catalyst for Maserati's own interpretation of a sport luxury SUV. And it seems only appropriate to give the model that we are unveiling today the very name of the concept that opened the way: Maserati Kubang.
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