Selling a used car is tough, which is why used car salesmen have gained the unfortunate reputation for using all kinds of dirty tricks to get the job done.
This guy had probably the most boring, average and thus most difficult car to try sell on Craigslist. But instead of resorting to sly ruses, he used the unremarkable qualities of the 1999 Toyota Corolla to his advantage and created a hilariously creative pitch that has since gone viral.
Brutal honesty was the angle here, because what is the point in trying to sugarcoat a turd? “Bluetooth: nope. Sunroof: nope. Fancy wheels: nope. Rear view camera: nope…but it’s got a transparent rear window and you have a f**king neck that can turn.” Now that’s a voice you can trust! No bull, just straight-up facts and a sense of humor.
Salesmen take note, THIS is effective advertising. We can be reasonably certain that dear 1999 Corolla has by now found a new owner to watch ALF with, and the author of the genius ad has upgraded to another suitably safe and boring car. A Volvo perhaps. Scroll down below to read it for yourself, and let us know what you think in the comments!