Shocking photographs of the searing traumata that seatbelts can leave behind after a accident are being revelled as survival badges of honor, and establishing the importance of belting up.

The initiative is part of an NZ Transport Agency( NZTA) campaign to reduce the number of deaths on NZ superhighways. Harmonizing to them, 90 people die each year because they weren’t wearing their seatbelt, most of whom are young men in rural areas. The confront portraits are of 10 real-life crash survivors, whose post-crash hurts were recreated by the SFX make-up company PROFX.

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Liam Bethell

Image ascribes: ourproductionteam

Kahutia Foster

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“A seatbelt truly does leave a mark like this, ” emergency medical specialist Dr. Natasha McKay, who furnished her expertise to the project, interpreted. “They will save your life, but they will leave you a mark to show how they’ve done it.”

Dion Perry

Image recognitions: ourproductionteam

The campaign has been shown on billboards around the country, with the survivors exhausting emotional videos that tell their story. The target is to get people sharing their own survival stories, accentuating the positive impact of seatbelts and the exuberance of being alive to tell the tale.

Dan Mason

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NZTA, who worked closely with sell communications company Clemenger BBDO, was looking to change the attitudes of some mortals, who idea the seatbelt as an optional extra rather than a life-saving necessity. “We’re selling an objectionable product to these people, ” spokesperson Rachel Prince told Designboom. “Research told us they envision seatbelt words are for boys, for the elderly, for everyone else. We worked with them to represent the undesirable something they wanted to buy.”

Rick Haira

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Dylan Chirnside

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Back in 2014, Willy Carberry’s car gate-crashed into a capability spar at speed before flipping over onto its side. He only survived the horrific accident because he was wearing his seatbelt, and “hes had” the injury tags across his chest to prove it.

Willy Carberry

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“F *** ing make a seatbelt on, ” was his blunt message to people who think they are invincible. In an interview with stuff.co.nz, he stressed that fate can be out of your hands when you’re out on the road leading, it’s not necessarily going to be a fault of your own that leads to a disintegrate. “”It doesn’t matter how short the trip-up is. You never know who’s going to come out of the intersection and t-bone ya, or change out of a driveway, or an old lady going down the road, having a stroke.”

James Mcdonald

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“If you don’t wear it, you’re gambling with your life, if you ask me.”

Will Giles

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James Liberona-Feek

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Check out some of the survivors’ hard-hitting and psychological videos below

Image recognitions: NZTransportAgency

Here’s what beings has just said- numerous shared their own stories