The news speaks to optimism at the glossiest point of publishing even as numerous deeds are struggling to get by
Four months ago, Interview magazine was closed down, relegated to the dumpster of pop culture memorabilia and detritus. Now Brant Publications has turned that decision and is set to embark on a contentious restoration of the entitlement with a September issue fronted by the transgender model Hari Nef.
The turnaround, or what might more precisely be described as a relaunch, is a rare creature in an manufacture where dozens of entitlements, from fashion to finance to plays, have closed down or are struggling to get by on diminishing advertising revenues and hoping to find buyers.
This month, Conde Nast, publisher of flagship entitles Vogue, Vanity Fair and the New Yorker, corroborated what it had long repudiated: that the way brochure W, Brides and Golf Digest are up for sale, part of a strategy to cut loss that contacted $120 m last year.
Executives said the company’s turn-around strategy, which predictions a return to profitability by 2020 and a $600 m lift to incomes two years after, hinged on reducing its dependence on advertising revenues and embracing the audience in brand-new and diversified methods, including business-to-business and business-to-consumer marketing, and consulting services.
” We’ve invested in creating a data scaffold, an occasions business, and scaling our digital business ,” Conde Nast’s chief executive, Bob Sauerberg, told the Wall Street Journal .
Though recent strategic decisions, including an e-commerce venture that lost $ 100 m and abrupt changes in focus, have eroded confidence that the publisher can reform and maintain a lavish, aspirational aura, Sauerberg said the company would be able to manage existing rates while reshaping itself.
” I’m investing in a more diversified future. I’m doing necessarily tough things. But we have a blueprint ,” he included, informing there could be more layoffs as cost-cutting continues. But he made no mention of any customer or customers for the names- W was reportedly first put up for sale four years ago- suggesting that the new round of energetic cost-cutting and reform could be a prelude to the sale of the company itself.